Coaching guide
Improving your WayGiver fundraiser images
A strong cover image is often the first thing people notice. Choose thoughtfully, edit with care, and make sure your photo tells donors what your fundraiser is about before they read a single word.
Choosing the right image
Select a picture that shares part of your story, or tells something interesting or fun about you. Make sure it is a nice, clear image. A fuzzy photo, or one that has no relation to you or your fundraiser, won't reach your audience.
In our example below, we have the picture Heather used in a fundraiser for her mission trip to Thailand. Heather had been to Thailand before, so she chose a picture from that trip. It was a great choice because it showed her having fun with some kids from Thailand.
Do a little editing
If your picture has a busy background that distracts from the main subject, use a photo editor to crop the image. Photo editors can also be used to highlight the most important subject by darkening or blurring the background.
Add some relevant information
Adding details about your fundraiser can be one of the most important changes you can make to your image. When it is seen on your page or shared via social media, this information will quickly tell your community what your fundraiser is all about. We highly recommend taking the time to add some information to your image.
You can use Photoshop, one of the many free online photo editing services ( Canva or PicMonkey, for example), or a mobile photo editor such as Adobe Lightroom.
Look at the difference a little cropping and Photoshopping did for Heather's image. It was this image that was promoted on Facebook and even put on the homepage of the church that sponsored her trip.
We have even used it in several places at WayGiver.com.
At WayGiver, our mission is to help individuals, churches, and Christian ministries reflect God's love through giving by providing an easy-to-use online fundraising platform, offering expert knowledge on crowdfunding, blessing them by giving back, and being there for them with outstanding customer support. We are always HereToHelp@WayGiver.com.